ATD2018 International Conference & Exposition

The Association for Talent Development (ATD) is an association dedicated to those who develop talent in organizations. They provide insightful and practical information on talent and professional development. The ATD International Conference & Exposition is the largest event for talent development professionals worldwide.

This project included - The ATD2018 Conference logo and look & feel, 75th anniversary logo, brochure, postcard invitation, program guide, website, and lapel.

clients

The Association for Talent Development (ATD)

Skills Applied

Branding, Web Design, Publication Design

Logo
The 75th Anniversary logo was designed to debut at the same time as the ATD2018 Conference - San Diego, CA.

The final included the following -

• Logo

• Lock Up 1

• Lock Up 2

• Logo - Tagline 1

• Logo - Tagline 2

Website
The ATD2018 website was designed to provide attendees with all conference information. It was developed in-house by the web design team. Creative direction was provided throughout the entire process - wireframe, content + copy, prototypes, dev link reviews for both desktop + mobile, testing, launch - until the desired outcome was achieved to match the approved design.

Brochure
The ATD2018 brochure was created to highlight all of the great features of the conference - best practices, innovative ideas, and technologies from across industries to deliver an exceptional experience.

Program Guide + Package
The ATD2018 program guide was created to highlight all of the event details - classes, programs, booths, sponsors, etc - it was part of a package that all attendees received upon arrival.